AI tools for Market Research
60 tools · ranked by what builders actually use.
Maze
Data & AnalyticsMaze is a rapid user research platform that enables product and design teams to run unmoderated usability tests, prototype tests, and participant surveys to collect actionable data from real users quickly.
Sprig
Data & AnalyticsSprig is an in-product user research platform that enables product teams to capture user feedback, run targeted surveys, and replay sessions directly within their live product. It uses AI to analyze responses and surface behavioral patterns at scale.
Warmly
Marketing & SalesWarmly is a website visitor identification tool that enables businesses to gain real-time insights into who is visiting their site and how they engage with content. Marketing teams use it to track visitor behavior, identify high-intent leads, and tailor their outreach strategies accordingly. For instance, a sales manager can leverage Warmly to see which companies are visiting their product pages, allowing them to follow up with personalized emails. Additionally, customer support teams can use the platform to identify returning visitors and provide them with tailored assistance based on their previous interactions, enhancing the overall customer experience.
Best for A sales manager uses Warmly to identify which companies are visiting their website, allowing them to send personalized follow-up emails to high-intent leads based on their browsing behavior.
Ashby
HR & RecruitmentAshby is a sophisticated applicant tracking system (ATS) tailored for data-driven recruiting teams, enabling them to streamline their hiring processes with precision. Recruiters use Ashby to manage candidate pipelines, track recruitment metrics, and generate insightful reports that inform hiring strategies. For instance, a talent acquisition manager can utilize Ashby to analyze candidate sourcing effectiveness, while a hiring team can collaborate on candidate evaluations through shared feedback tools. Key capabilities include customizable dashboards, automated candidate communications, and integration with various job boards, making it a comprehensive solution for modern recruitment workflows.
Best for A talent acquisition manager uses Ashby to analyze the effectiveness of different sourcing channels by generating reports that highlight candidate conversion rates from each source, allowing for data-driven adjustments to recruitment strategies.
Apollo.io
Marketing & SalesApollo.io is a comprehensive sales intelligence and engagement platform that enables sales teams to access a vast database of over 275 million contacts. Sales professionals use it to streamline lead generation, enhance outreach strategies, and improve conversion rates. For instance, a sales representative can utilize Apollo.io to identify and segment high-potential leads based on specific industry criteria, while a marketing manager may leverage the platform to analyze engagement metrics and refine targeting strategies. Key capabilities include advanced filtering options, real-time data updates, and integration with CRM systems, making it a robust tool for optimizing sales workflows.
Best for A sales development representative uses Apollo.io to identify and reach out to decision-makers in the tech industry, resulting in a 30% increase in qualified leads over three months.
Common Room
Marketing & SalesCommon Room is a community-led growth platform designed to aggregate and analyze product and social intent signals, enabling businesses to better understand and engage with their communities. It is primarily used by community managers and marketing teams to identify key engagement trends and foster relationships with users. For instance, a community manager can leverage Common Room to track user interactions across social media and forums, allowing them to tailor content and outreach strategies effectively. Additionally, product teams can utilize insights from Common Room to prioritize feature requests based on community feedback, ensuring that development aligns with user needs.
Best for A community manager uses Common Room to analyze user engagement data, identifying top contributors and tailoring outreach strategies to enhance community involvement and satisfaction.
Akkio
Data & AnalyticsAkkio is a no-code AI analytics and prediction platform that empowers businesses to transform their data into actionable insights without the need for programming expertise. Marketing teams use Akkio to analyze customer behavior and predict future trends, enabling them to tailor campaigns effectively. For instance, a retail manager can utilize Akkio to forecast sales based on historical data, while a product team can identify features that drive user engagement by analyzing feedback patterns. Key capabilities include automated data processing, intuitive visualization tools, and seamless integration with existing data sources, making it accessible for users across various industries.
Best for A marketing analyst uses Akkio to predict customer churn by analyzing past purchase data, allowing the team to implement targeted retention strategies.
Forethought
Customer SupportForethought is an AI-driven tool that transforms customer support operations by providing real-time assistance to agents. It is primarily used by customer support teams to streamline ticket resolution, enabling agents to quickly access relevant information and suggested responses. For instance, a support agent handling a complex technical issue can utilize Forethought to receive instant suggestions based on previous interactions, significantly reducing response time. Additionally, it can analyze customer inquiries to identify trends and common issues, allowing teams to proactively address recurring problems and enhance overall service quality.
Best for A customer support agent at a tech company uses Forethought to quickly generate responses for frequently asked questions, allowing them to resolve tickets 30% faster than before.
Bardeen
Productivity & AutomationBardeen is a powerful browser automation tool that enables users to automate repetitive web research and data collection tasks directly within their browser. Ideal for data analysts and marketers, Bardeen allows users to create custom workflows that can scrape data from websites, fill out forms, and aggregate information across multiple tabs. For instance, a digital marketer can automate the process of gathering competitor pricing data from various e-commerce sites, while a researcher can streamline the collection of academic articles from online databases. Its unique capability to integrate seamlessly with popular web applications and APIs sets Bardeen apart, allowing users to create complex automation sequences without any coding knowledge.
Best for A digital marketing analyst uses Bardeen to automatically extract competitor pricing information from multiple e-commerce websites, saving hours of manual data entry each week.
6sense
Marketing & Sales6sense is an advanced account engagement and intent data platform tailored for B2B revenue teams, enabling them to identify and prioritize potential customers through sophisticated analysis of engagement signals and intent data. Sales and marketing professionals use 6sense to enhance lead scoring, optimize outreach strategies, and improve conversion rates by leveraging real-time insights into buyer behavior. For instance, a sales manager might utilize 6sense to identify accounts showing increased interest in a specific product, allowing for targeted outreach, while a marketing team can analyze intent data to tailor content and campaigns to specific buyer needs. Key capabilities include predictive analytics, account-based marketing tools, and seamless integration with existing CRM systems, making it a comprehensive solution for driving revenue growth.
Best for A sales development representative uses 6sense to identify high-intent accounts, enabling them to prioritize outreach efforts and tailor messaging based on specific engagement signals.
Gong
Marketing & SalesGong is a revenue intelligence platform that meticulously analyzes sales calls and customer interactions to extract actionable insights that enhance sales performance. Sales teams, account executives, and revenue leaders utilize Gong to identify trends in customer conversations, optimize sales strategies, and improve training processes. For instance, a sales manager can review call recordings to pinpoint effective closing techniques, while a sales rep can receive real-time feedback on their pitch effectiveness during customer calls. Gong's unique capabilities include advanced conversation analytics, real-time coaching suggestions, and integration with CRM systems, making it an indispensable tool for data-driven sales improvement.
Best for A sales manager uses Gong to analyze recorded sales calls, identifying successful negotiation tactics that can be shared with the entire team for training purposes.
Limbic
Health & WellnessLimbic is an AI-driven mental health triage and therapy referral platform tailored for clinicians. It enables mental health professionals to efficiently assess patient needs through standardized questionnaires and algorithms, ensuring timely and appropriate referrals to therapists or treatment options. For instance, a psychiatrist can use Limbic to quickly evaluate a new patient's symptoms and instantly connect them with a suitable therapist, while a primary care physician can streamline referrals for patients showing signs of anxiety or depression. Key capabilities include automated patient assessments, real-time data analysis, and a comprehensive database of mental health resources, making it an essential tool for enhancing patient care and reducing wait times.
Best for A primary care physician utilizes Limbic to assess a patient's mental health concerns during a routine visit, allowing for immediate referral to a specialized therapist based on the patient's specific needs.
Greenhouse
HR & RecruitmentGreenhouse is a structured recruiting platform designed to enhance the hiring process through comprehensive applicant tracking and in-depth analytics. HR managers and recruiters utilize Greenhouse to streamline workflows, from posting job openings to managing candidate interviews and evaluations. For instance, a recruiter can automate interview scheduling, ensuring candidates receive timely updates, while hiring managers can access real-time analytics to assess the effectiveness of their recruitment strategies. Its unique features include customizable workflows and integrations with various HR tools, allowing organizations to tailor the platform to their specific recruitment needs.
Best for A recruitment manager uses Greenhouse to automate the scheduling of interviews, reducing administrative overhead and improving candidate experience by providing timely updates throughout the hiring process.
Gem
HR & RecruitmentGem is a recruiting CRM and analytics platform designed to help organizations build and manage talent pipelines effectively. It offers tools for tracking candidates and analyzing recruitment data to optimize hiring processes.
SeekOut
HR & RecruitmentSeekOut is an advanced AI talent search engine that specializes in sourcing diverse and hard-to-find candidates by leveraging sophisticated algorithms and extensive data from various platforms. Recruiters and hiring managers use SeekOut to streamline their talent acquisition processes, enabling them to identify potential hires based on specific skills, experiences, and diversity metrics. For instance, a tech recruiter can utilize SeekOut to find software engineers with niche expertise in machine learning from a pool of candidates on GitHub and LinkedIn, while a diversity officer might use it to ensure that their candidate slate reflects a wide range of backgrounds. Key capabilities include deep sourcing across multiple networks, customizable search filters, and the ability to analyze candidate profiles for diversity and skill alignment, making it a powerful tool in modern recruitment workflows.
Best for A technical recruiter uses SeekOut to identify and engage with software developers who specialize in artificial intelligence, filtering candidates by their contributions to open-source projects and their educational backgrounds.
You.com
Data & AnalyticsYou.com is a privacy-focused AI search engine that empowers users to customize their search experience by selecting preferred sources and engaging in chat-based interactions. It is particularly useful for researchers, students, and professionals who need to sift through vast amounts of information while maintaining control over their data. For instance, a student can use You.com to gather academic articles from specific journals while filtering out irrelevant content, while a marketing professional might leverage its chat feature to quickly compare product reviews across different platforms. Key capabilities include customizable search settings, a chat interface for real-time information retrieval, and a strong emphasis on user privacy, making it a unique alternative in the search engine landscape.
Best for A researcher uses You.com to filter search results specifically from academic databases, allowing for efficient access to peer-reviewed articles relevant to their thesis.
Grok
AI Agents & AssistantsGrok is a real-time reasoning AI developed by xAI that enables users to access live web data for improved information retrieval and decision-making. It is particularly useful for professionals such as researchers and analysts who need to gather current information quickly for reports or presentations. For instance, a market researcher can use Grok to pull the latest industry trends and statistics while preparing a competitive analysis, while a journalist can verify facts and gather quotes from live sources during a breaking news story. Grok's unique capability to integrate real-time web access with advanced reasoning algorithms sets it apart, allowing users to make informed decisions based on the most up-to-date information available.
Best for A market researcher utilizes Grok to instantly retrieve the latest market trends and competitor data while compiling a comprehensive report for stakeholders.
Findem
HR & RecruitmentFindem is an AI talent intelligence platform designed to streamline the recruitment process by providing enriched candidate data and insights. Recruiters and hiring managers use it to proactively source and engage potential candidates, enhancing their talent acquisition strategies. For example, a tech recruiter can utilize Findem to identify software engineers with niche skills by analyzing their online presence and professional networks, while a corporate HR team can leverage the platform to build diverse candidate pipelines by filtering candidates based on specific demographics and experiences. Key capabilities include advanced data analytics, real-time candidate tracking, and integration with existing ATS systems, making it a comprehensive tool for modern recruitment workflows.
Best for A tech recruiter uses Findem to identify and engage with software engineers who have specific skills and experience, significantly reducing the time spent on sourcing candidates.