Communications and PR teams managing service incidents, brand crises, or public issues need to draft and send stakeholder communications within minutes of a crisis trigger — not hours. This stack detects crisis signals, classifies severity, and generates audience-specific communications for human approval in a structured escalation workflow.
n8n monitors status page webhooks, PagerDuty alerts, and social monitoring feeds. When a crisis is detected, it classifies severity and triggers the matching playbook. Gumloop generates audience-specific communications — customers, employees, press, investors — calibrated to the crisis type and severity. All drafts route through Relay.app for human approval before any message is sent.
You configure n8n to monitor: PagerDuty or OpsGenie incident webhooks, status page update triggers, social listening tool webhooks (e.g., Mention, Brand24), Google Alerts RSS feeds, and custom threshold alerts from monitoring tools like Datadog.
Yes. Relay.app is a mandatory approval gate — no message sends without explicit human approval. You can configure time-based SLAs (e.g., approve within 10 minutes or escalate to backup approver) to prevent approval bottlenecks during a real incident.
Yes. You configure separate Gumloop agent flows for different crisis types (service outage, data breach, executive issue, product defect). Each flow uses a purpose-built prompt set calibrated for that crisis type and pulls in relevant context variables.