AI Lead Research Workflow
Building evidenceSDRs and founders need deep lead context before outreach but can't spend 20 minutes researching each prospect manually. This stack automatically enriches new CRM contacts with multi-source data, recent news, company signals, and AI-generated insights so reps show up to every conversation prepared.
When a new lead is added to the CRM, n8n triggers parallel enrichment: Clay pulls firmographic and contact data from 50+ sources, Bardeen extracts the prospect's website and recent press releases, and Perplexity synthesizes recent news. Gumloop assembles all outputs into a structured lead card that is written back to the CRM record.
Clay aggregates data from 50+ providers including many ZoomInfo competitors. For most SMB and mid-market use cases it is a cost-effective replacement. Enterprise accounts with existing ZoomInfo contracts can pipe ZoomInfo data into Clay for AI scoring.
Clay uses waterfall enrichment — it queries multiple providers and returns the highest-confidence match. Accuracy varies by company size; data for funded startups and public companies is very reliable, while early-stage or niche companies may have gaps.
Yes. n8n connects natively to Pipedrive, Attio, Salesforce, HubSpot, and most major CRMs. Clay also has direct CRM integrations for pushing enriched data.