Adaptive outbound sales automation combining trigger-based prospecting, AI-generated sequences, and intelligent reply handling to produce outbound that learns and adapts.
The pipeline · 5 steps
3 free
STEP 1ClayBuild trigger-filtered prospect list (e.g., Series B + engineering hiring signal) — Generate hypothesis about infrastructure challenge from job descriptions; score against ICPFree
STEP 2RRegie.aiQualified prospects sent to Regie.ai for sequence generation — Write personalized multi-touch sequence referencing specific enrichment context
Why this works
Clay builds trigger-filtered prospect lists (e.g., Series B SaaS companies with 3+ recent engineering hires), enriching each with funding, tech stack, and AI-generated infrastructure hypotheses. Regie.ai generates multi-step sequences where each touch references specific prospect data points. Instantly.ai optimizes send timing and runs variant testing. Bardeen monitors for trigger events and n8n handles reply classification — routing interested, objecting, and wrong-person responses to different downstream actions.
Setup time
1–2 days
Difficulty
technical
Built for
SDR, BDR, growth marketer
FAQ
How many emails per day can you safely send through Instantly.ai?
Warm up new inboxes for 2–4 weeks before scaling, starting at 20–30 emails/day per inbox. A fully warmed inbox handles 40–50/day safely. Use inbox rotation across multiple domains for higher volume.
Is it worth paying for Clay when LinkedIn Sales Navigator exists?
They serve different purposes. Sales Navigator identifies prospects. Clay enriches them — pulling 50+ data points from sources Sales Nav doesn't cover (tech stack, funding history, review sentiment) — and applies AI scoring and personalization at scale. They're complementary.
How do you avoid personalization that feels fake?
Ground personalization in specific, verifiable data points rather than compliments. 'I saw your team posted 4 backend roles in the past month' is specific. 'It looks like you're building something exciting' is generic flattery. Review 20–30 AI-generated openers before your first campaign send.
STEP 3IInstantly.aiLaunch sequence with inbox rotation and send-time optimization — Shift send volume toward winning subject line variants as data accumulates
STEP 5N8NReply received — classify intent and route accordingly — Classify reply as interested, objecting, wrong person, or asking a question; route to different downstream actionsFree
STEP 1
Clay
Build trigger-filtered prospect list (e.g., Series B + engineering hiring signal) — Generate hypothesis about infrastructure challenge from job descriptions; score against ICP
Free
R
STEP 2
Regie.ai
Qualified prospects sent to Regie.ai for sequence generation — Write personalized multi-touch sequence referencing specific enrichment context
I
STEP 3
Instantly.ai
Launch sequence with inbox rotation and send-time optimization — Shift send volume toward winning subject line variants as data accumulates
Reply received — classify intent and route accordingly — Classify reply as interested, objecting, wrong person, or asking a question; route to different downstream actions