The Revenue Operations Workflow
Building evidenceAI-driven revenue operations combining call intelligence, automatic CRM hygiene, and predictive deal risk scoring to give RevOps accurate pipeline visibility.
Gong records every call and surfaces deal signals — talk ratios, competitor mentions, unaddressed objections — within minutes. AskElephant writes those signals to Salesforce fields automatically, bringing CRM accuracy from ~60% to 90%+. Clari's forecasting model runs on this clean data, flagging at-risk deals based on behavioral patterns. n8n translates Clari risk signals into automated re-engagement actions and Zapier delivers weekly pipeline summaries.
Yes. Gong, AskElephant, and Clari all support HubSpot integrations. Clari has deeper Salesforce integration by default, but HubSpot is fully supported. n8n and Zapier are CRM-agnostic.
Clari typically needs 2–3 quarters of historical data for reliable predictive models. In the first quarter it's valuable for pipeline inspection and risk flagging. Accuracy improves significantly in quarters 2–3 as it learns your team's deal patterns.
Lead with coaching value, not surveillance. Gong's highest-adoption moments are when managers share 'best call of the week' highlights. Reps who adopt it find it reduces admin burden and the competitive intelligence features become a genuine selling tool.