The Startup GTM Workflow
Building evidence· 1 runningICP hypothesis testing and outbound execution for early-stage founders — combining prospect enrichment, competitive intelligence, and post-call CRM automation to find product-market fit faster.
Clay maintains separate enriched lead tables per ICP hypothesis for parallel testing. Gumloop monitors competitive and market signals daily, keeping messaging current. Zapier captures reply signals and meeting bookings as structured CRM events. AskElephant processes every discovery call recording into structured CRM notes. Lindy AI handles behavioral follow-up sequences and drafts the weekly investor update from pipeline data.
Start with Clay + Zapier for the first 4–6 weeks. Add AskElephant once you're doing 3+ calls per week. Add Gumloop once messaging is defined and you want to track competitive drift. Add Lindy once follow-up is slipping through the cracks.
Keep one Clay table per ICP with its own enrichment columns, scoring weights, and personalization context. Run each in a separate sending domain. Track reply rates and meeting rates per table weekly. After 2–3 weeks you'll have signal on which ICP responds best.
Lindy sends from your connected Gmail or Outlook account rather than dedicated sending infrastructure. This gives better deliverability at small volumes (under 100/day) but less scalability than Instantly.ai for high-volume outbound.